On the one hand, blogging is more fun when there are people reading my content and interacting with me, so there’s a clear motivation to “play by the rules”, as it were, and ensure I’m sprinkling my posts with keywords and working to become an expert in a given area.  Lorelle has a ton of great information on getting your blog noticed.

But on the other hand, blogging — for me — is really an outlet.  It’s a chance to write, which is something I enjoy doing but have not found many avenues to pursue it.  After all, my role in Corporate America doesn’t really lend itself to a great deal of creative writing.  In that case, then, I don’t really want to narrow my focus to try and become an expert in an area.  I’d rather just write about what interests me, and what’s happening in my world at that point.

So it’s a bit of a conundrum: to enjoy what I’m writing, and be largely irrelevant, or to try and become relevant, and not enjoy writing.  Perhaps there’s a medium in there that I can find.  For now, though, I think I’ll focus on writing what I enjoy, and let the rest of it sort itself out with time.